Global Training Safety Solutions
GTSS needed a modern website that could properly showcase their wide range of safety training courses and services, while also making it easy for clients to book and access information. I worked closely on every stage of the design to ensure the final site was not only professional and polished, but also user-friendly and built to support their growing audience. Below is a breakdown of the main features I created and refined for this project.
Custom Logo & Brand Identity
A strong brand presence begins with a distinctive visual identity. I created a clean and professional logo for GTSS that reflects authority in the safety training industry while remaining approachable. The design balances professionalism with accessibility, giving clients immediate confidence in the company’s expertise.
Top-Level Navigation with Contact, Social, and Language Toggle
At the very top of the site, users have instant access to essential information. I designed a streamlined bar featuring the phone number, email, and direct social media links, ensuring quick communication. I also implemented a language toggle that enables seamless switching between Romanian and English, making the site practical for a multilingual audience.
Sophisticated Multi-Level Menu System
The main navigation is carefully structured to handle GTSS’s wide range of training programs and services. I developed a multi-level dropdown menu that organizes complex information into intuitive categories, ensuring that clients can quickly find the exact training solution they need. This system enhances usability while showcasing the breadth of available courses.
Homepage Hero & Clear Value Messaging
The homepage immediately communicates GTSS’s mission: delivering essential safety training for businesses and individuals. I designed a bold hero section that highlights their expertise with strong visuals and concise messaging. This design not only establishes authority but also engages visitors from the first moment, guiding them toward taking action.
Multilingual Website Experience (English & Romanian)
Recognizing GTSS’s diverse audience, I built a fully bilingual platform. With a single click, users can switch between English and Romanian, allowing for maximum accessibility. Every page, service description, and call-to-action was carefully mirrored, ensuring a consistent experience regardless of language preference.
Booking Portal Integration & Calendar System
To streamline the enrollment process, I integrated a custom booking portal with calendar functionality. Clients can easily browse available courses, select convenient dates, and reserve training sessions directly online. This automation saves administrative time, reduces errors, and delivers a modern, user-friendly system for clients.
Responsive & Mobile-Friendly Design
I designed the site to adapt flawlessly across desktop, tablet, and mobile. Every layout, button, and navigation element scales seamlessly, ensuring that users have the same smooth experience whether they are browsing from an office computer or a phone on a construction site.
Legacy Course Migration & Service Page Integration
One of the most complex tasks I completed was migrating GTSS’s extensive course catalog from their old website. I carefully restructured outdated content into modern, easy-to-navigate service pages. This ensured that long-standing clients still recognized the familiar courses while benefiting from a refreshed, organized presentation tailored to today’s web standards.
Client-Provided Content Structured for Clarity
Through content retrieval software, GTSS provided a significant amount of information on their training services. I worked closely with their material to refine, edit, and format it into clear, digestible web pages that gave a course outline, a booking calendar, and why the courses are legally required. By breaking text into sections, applying visual hierarchy, and highlighting key details, the information became both accessible and persuasive for visitors.
Visual Design & Image Optimisation
I integrated high-quality visuals throughout the site to complement the text. I selected and optimized images that reflect real-world safety scenarios, reinforcing the training focus. Through resolution, integration, and compression optimisation, every image was adjusted for fast loading times and consistency, striking a balance between strong visual appeal and smooth performance.
SEO-Optimized Structure & Content Flow
Behind the design, I built a search-friendly foundation. Strategic use of headings, clean URLs, and optimized metadata ensures GTSS ranks competitively for industry-specific searches. Combined with clear content flow, this not only attracts more visitors but also helps convert them into clients by matching search intent with relevant offerings.
I also focused on keyword alignment throughout the course pages and service descriptions, ensuring that the content speaks directly to what potential clients are searching for. By blending technical SEO with natural, client-focused language, the site achieves both visibility in search engines and readability for real users.
Footer Design & Overall UX/UI Cohesion
The footer consolidates key information, including quick links, contact details, and compliance notices, in an organized layout. It complements my overall UX/UI strategy, which ties every design element together into a consistent, professional look. All elements are either responsive to functions, such as the click-to-call phone, or intuitively back-linked to the client’s desired pages or social media. The footer menu contains links to key pages, as well as privacy and cookie policies. Finally, a dynamic copyright notice that automatically updates with the calendar. This cohesion reinforces trust and ensures that every user interaction feels seamless.
